Cold Banana gives success for Yohanes Chandra Ekajaya
Yohanes Chandra Ekajaya indeed is known as one of the young entrepreneurs who have the vision, creativity, and innovation in business. With one of the business i.e. menu frozen banana, currently John Chandra Ekajaya has been booming almost in various areas such as Jakarta, Bogor, Bandung and other cities.
Yohanes Chandra Ekajaya
With more of his favorite menu construction, Yohanes Chandra Ekajaya gained success and turnover up to hundreds of millions of dollars of business on this one. Yohanes Chandra Ekajaya initiated his career and started his business by removing the funding of Rp 4 million as one of the initial capital of the business. The majority of the capital he was using to buy raw materials, promotion, and branding.
If we know the ice is frozen bananas are kneaded with Chocolate, then Yohanes Chandra Ekajaya make it with different innovations. Chandra Ekajaya are indeed provide a more creative touch in the Frost banana business. Chandra Ekajaya confided indeed prioritizes the quality of raw material such as the election of a special bananahas a softer texture but not much. The Chocolate also is used for a product which is homemade chocolate but packed with flavor that is different compared with the chocolateon the market.
After her efforts were able to walk up to a year, brand Cold Banana hers were developed into two types of menus which include a regular menu and a menu of bites. For the regular menu, Chandra Ekajaya membanderol at a price of Rp 8,000 perportions. And for a single packaging menu bites dibanderol Rp. 10,000.
Chandra Ekajaya not forget noticed a better marketing strategy. He recounted that in carrying out its promise with diligent follow a variety of event that allows her to sell, such as bazaar, art performances and a wide range of activities in the area ofDepok campus and other.
By promoting such freeze banana Chandra Ekajaya offers to its consumers by acquiring turnover reaches Usd 30 million for the month. Looking ahead, Chandra Ekajaya will continue to develop the quality of the products, services, and marketing in order to compete in the midst of a domestic competition and international tourists.